Today users have no lack in choice of a messaging mobile application. The market is represented by dozens different products that have already become an essential part of everyday life.
These messaging mobile applications, mainly with funny names like WhatsApp, Viber and WeChat, are now a kind of indispensable form of communication for hundreds of millions of people around the world.
They are also ranking technology giants and that is why when user sends messages using these mobile applications their mobile operators and device makers don’t directly profit from the interaction.
The experts ascertain that the use of the free messaging applications grows – they estimate the time spent on sending messages and stickers in about three to four hours a day. And the time of using other conversational channels such as social networks like Facebook has declined.
“In mobile applications for communication you have conversation so you can react by the minute”, say the users of the applications.
The mobile applications available for download to almost all kinds of devices are rapidly replacing the fixtures on smartphones from different companies.
According to some estimates a single text which may cost about twenty cents to send or receive costs the operators themselves only one-hundredth of a cent. The rise of texting mobile applications took away $23 billion in revenue from operators as of the end of 2012 according to market research firm Ovum.
But messaging applications face some problems as well. One of the main challenges is in converting their popularity into significant revenue. For example WhatsApp has no advertising and costs its users $1 a year. Kakao Talk with about 82 million subscribers generates revenue from sales of stickers, games, advertising and e-commerce store.
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